Theo Fennell

What educational qualifications do you insist on / Do you require your PA to have a degree?

No, indeed it can be a disadvantage as University sometimes teaches some bad habits and no work ethic. Three years of doing not much except the occasional nebulous essay can make it tough for graduates to re-enter the real world. Common sense, tenacity and a sense of humour are far more important than a 2:1 in Media Demography.

Would you agree that behind every great business leader is a great PA?

It certainly helps a lot and, as a PA is the first line of contact, people are often judged by their PA’s performance. How they cope with this reflects on their employer. Sometimes a demanding PA disguises a delightful boss…however, the reverse is acceptable!

What makes a great PA over a competent PA?

Empathy with their employer, diplomacy and an ability to solve problems.

Do you think the importance of emotional intelligence in a PA is sometimes overlooked for a strong skill set? 

Indeed it is; a combination of the two is ideal, though rare. Skill sets are easily learned by a bright person but emotional intelligence is a real gift and a much more complicated thing to acquire.

Would you agree that chemistry is the key ‘ingredient’ for a successful long term working relationship between a PA & Principal?

Yes, but I don’t think that chemistry is a consistent thing as a great PA for one person can be a disaster for another. Equally two very different PA’s can be equally good for the same person because the chemistry works. It is an extraordinarily complicated relationship and I think often entered into too quickly. I think that, within reason, it needs a serious vetting process and time to make sure it works. Also, I don’t think either side should feel diminished if it doesn’t work out but just move on quickly.

What key attributes, traits and skills do you look for above all others when employing a PA?  

Patience, tenacity, efficiency, trust, an ability to problem solve and a sense of humour. One is looking for someone to iron out the complexities of a multi-faceted job and life and reflect one’s best characteristics and not the worst –of which there are obviously more to choose from!

One is looking for someone to iron out the complexities of a multi-faceted job and life and reflect one’s best characteristics and not the worst –of which there are obviously more to choose from!

Would the lack of a PA impede your everyday output?

Without a doubt, otherwise I wouldn’t have one…..